Schalke 04 has added a row of digital video screens to the upper deck of the opposite stand at the VELTINS-Arena. The approximately 143-meter-long LED display was used for the first time during the home game against FC Bayern Munich. It modernizes the stadium’s appearance and creates additional presentation opportunities for S04’s numerous partners.
The new LED display spans large sections of the upper deck and complements the existing digital advertising spaces. With this installation, Königsblau continues the technical modernization of its stadium while further enhancing the stadium’s appearance on game days.
A key reason for the investment is the high demand from partners and sponsors for attractive reach and visible presence. The new row of digital perimeter screens creates additional space for this purpose and allows for the flexible display of different partners during a home game. At the same time, state-of-the-art LED technology integrates seamlessly into the arena’s existing digital infrastructure.
Nearly three million pixels
The technical specifications of the new upper deck display are also impressive: Spanning 142.80 meters in length and 90 centimeters in height, the display features 21,420 by 135 pixels, totaling 2,891,700 pixels. To connect the system, the project team laid approximately 700 meters of power cable and an additional 520 meters of network cable. The installation took a total of about four weeks.
“With the new LED video wall, we’re creating additional attractive advertising space for our partners and tapping into further marketing potential at the VELTINS Arena. At the same time, we’re strengthening the club’s financial prospects,” explains Matthias Tillmann, CEO of S04.
Schalke worked closely with the KEUK Group from Swisttal on the project. The company specializes in media and event technology as well as digitalization and is already familiar with the stadium from previous projects: Among other things, KEUK installed the new LED screens at the concession stands.
With the new upper-deck perimeter board, FC Schalke 04 is consistently moving forward with the modernization of the VELTINS Arena. The club is continuously investing in infrastructure and digital technology in order to be Stadium to keep it up to modern standards, which Match Day Experience to further enhance the fan experience while also creating attractive conditions for partners to create.
